July 15, 2014

adobe_pdfVertical Source announces new collaboration with Cotton Incorporated

 

FOR IMMEDIATE RELEASE

Media Contact: Amanda Gruber
Vertical Source Marketing
agruber@verticalsource.com
(732) 530-5330

Shrewsbury, New Jersey – Vertical Source, a premier private label garment production company, is excited to announce a partnership with Cotton Incorporated. Vertical Source and Cotton Incorporated have agreed to the commercial development, manufacture, use and sale of cotton products, featuring Cotton Incorporated’s performance technologies.

Christopher Neary, President and CEO of Vertical Source, is looking forward to the new prospects that the recent collaboration will bring, “The initiative with Cotton Incorporated will allow our customers better merchandizing options,” said Neary, “The collaboration contributes to our quiver of added value options for our customers.”

Cotton Incorporated aims to increase the demand for and profitability of cotton through research and promotion, and has developed numerous performance innovations for cotton that enhance its performance and add increased value.

David Earley, the Senior Director of Global Supply Chain Marketing at Cotton Incorporated, is pleased to be working closely with Vertical Source to achieve common goals in the marketplace,

“Vertical Source brings a high level of design, product development and sourcing expertise to the table. Working with them to produce finished products featuring Cotton Incorporated innovations will enhance our ability to market and influence the use of cotton in the active and outdoor markets,” said Earley.

The licensing agreement encompasses TransDRY™ and STORM COTTON™ technologies by

Cotton Incorporated. TransDRY™ is a finishing technology that improves the moisture management performance of cotton fabrics, making them competitive to synthetics in the athletic apparel category. STORM COTTON™ is a breathable, water-repellent technology that adds a high level of durable repellent performance to cotton products.

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